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SOLID Business Automation Blog

4 Reasons You Shouldn't Ignore Customer Churn

Posted by Annette Gardner

16-Apr-2015 08:00:00

Losing customers is as natural to business as gaining them. ‘Customer Churn’ is a measurement of your customer gain-to-loss ratio. Low churn indicates a well performing business in a stable environment, whilst high churn can be a sign of bigger business or environmental challenges.

A certain amount of natural customer churn is to be expected as people grow, change preferences or pass-away. And a business might experience a relatively high rate of churn that is standard for their product or industry.

It’s the rate of ‘un-natural’ churn that you need to monitor closely. This is when your numbers creep above what YOU deem to be regular or acceptable. 

A higher than average churn rate can be a result of a number of factors - here’s our list of the top 4 things to keep in mind if you notice any significant changes in your customer base.

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Topics: Advice, Business Metrics,, Dashboards, Tips, Customer Churn

6 Reasons a Great Dashboard is Essential to your Business [Slideshare]

Posted by Annette Gardner

07-Aug-2014 09:26:50

Businesses everywhere use key business metrics to track, measure and assess their performance. This allows you to alter your strategy or operations to consistently achieve your goals.

Often, businesses spend significant time and expense manually collating and analysing these metrics. But, by the time you've connected all the spreadsheets, the information you're trying to understand has become old. Making it useless in helping you to proactively keep ahead of your competition.

A dashboard sits in front of your business operations platform (BSS/OSS), collating and presenting your key metrics. It is a single screen that tracks all your important data points in real-time.

In a world where business agility and efficiency can often define success, getting the right information fast can make all the difference.

This is why we think a great dashboard is essential, and we've built this slideshare to tell you more.

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Topics: Business Metrics,, Dashboards, Slideshare